Effy
Clarity in every word, impact in every line
From initial sketch to final polished design, each beautifully crafted Effy piece maintains the highest standards of artisanal and manufacturing excellence.
From clean, classic silhouettes to contemporary styles, every item is thoughtfully designed to complement both everyday wear and special occasions. The balance of beauty and wearability makes each piece timeless.
With IGI (International Gemological Institute) certification for authenticity, quality, and value,
our customers can buy with confidence.
Whether you prefer subtle elegance or bold statements, our collection has something for every style. From minimalist studs to dramatic cocktail rings, each piece is crafted to reflect your individuality and suit any occasion or lifestyle.
Growing Together, One Diamond at a Time
Our diamond trade-up program grows with you. Because we strive to create lifelong relationships with our clients, we give you the flexibility to upgrade your diamond anytime as your style or milestones evolve.
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DreamFusion4 lab grown diamonds are real diamonds—identical in composition, beauty, and brilliance to mined diamonds. The only difference? Instead of being extracted from the earth, they’re grown in high-tech laboratories that precisely replicate the natural diamond-forming process.They offer the same sparkle, structure, and strength as mined diamonds—but with a modern twist:—Ethically made —Environmentally conscious —More affordable
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Unlike most diamonds, Type IIa diamonds are almost entirely free of impurities—making them the purest and most brilliant in the world. Only about 2% of mined diamonds meet this rare standard. Famous gems like the Cullinan, Koh-i-Noor, and Elizabeth Taylor’s 33.19-carat diamond are Type IIa. Every DreamFusion4 lab grown diamond shares this elite purity, delivering unmatched clarity, brilliance, and fire.
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The DreamFusion4 collection offers both bridal and fashion jewelry designed for every style and occasion. Our bridal pieces—engagement rings, wedding bands, and matched sets—symbolize timeless love with pure brilliance. Our fashion line features elegant diamond earrings, necklaces, bracelets, and statement rings for everyday luxury or special events. Whether saying “I do” or making a statement, DreamFusion4 combines stunning beauty, innovation, and ethical craftsmanship.
THE NEW C's OF DREAM FUSION 4
Grown using advanced technology that mimics Earth’s natural processes,
DF4 Lab Grown Diamonds are chemically, physically, and optically the same as mined diamonds.
DF4 Lab Grown Diamonds are a smart, sustainable choice.
Their origin is traceable and conflict-free—providing you peace of mind with every purchase.
With stunning fire, brilliance, and scintillation, DF4 Lab Grown Diamonds offer beauty
that truly dazzles—because real love deserves real sparkle.
Using breakthrough science, DF4 Lab Grown Diamonds are grown
as Type IIa diamonds—the rarest and purest form of diamond known.They are 100% pure carbon crystal, formed above ground but made to shine anywhere.
Why choose us?
WITH EVERY WATCH
All watches go through a multi-point inspection by independent Swiss-trained watchmakers. Every component—visible and internal—is verified as genuine Rolex®.
A comprehensive warranty form is included and should be completed with the customer at the time of sale. This ensures proper coverage and transparency. The form has three copies: White: for the customer, Yellow: for the store, Pink: to be submitted to WLXT
Each purchase comes with a high-quality watch winder, presentation box, and our exclusive COLLECTORS TIMEPIECES Pre-Owned Rolex® Booklet, which includes our story, authentication process, watch care instructions, and warranty information.
Included in every box
